Too Late Now Rick Ross. Drop You Or Ultra Violet & 500K Women Drop Reebok!

Rick Ross is recently criticized for the lyrics of his new single, “U.O.E.N.O. (You Ain’T Even Know It)”.  He says:

“Put molly (slang for pure ecstasy) all in her champagne/ She ain’t even know it/ I took her home and I enjoyed that/ She ain’t even know it.”


These disrespectful lyrics have urged activists for women’s rights to create a petition on  They want Ross to apologize to the millions of women who are offended by his song.  Last Thursday, the rapper expained that it was all “a misunderstanding” since he is not condoning rape.

But it seems that the rapper has no plans of apologizing.  That is why; the members of UltraViolet are encouraging the management of Reebok to drop Ross from their brand.


The co-founder of UltraViolet, Nita Chaudhary suggested “We are appalled that Reebok would pay a spokesperson who brags about enjoying drugging and raping a woman.  Reebok devotes a lot of time, energy and money to marketing to women – and now they are paying a man who is literally bragging about raping us while absurdly insisting it can’t possibly be rape if he doesn’t use the word ‘rape’.  Reebok is apparently OK promoting rape culture, but when one out of five women are the victim of an attempted or completed rape, that has consequences.”

So far, the campaign has already gathered 51,000 signatures and if Reebook will not respond then UltraViolet will make a protest at the headquarters of Reebok in Boston, Mass.

What do you think? Should Rick apologize?

Leave a Reply